TravelALBA
01 / THE BRIEF
Make someone want to spend a whole day there.
THE CREATIVE DIRECTION
Dawn to night in six shots, without a word: the light tells the day and the music grows with it. The line opens on the first shot and only completes on the last.
THE PROMPT
Create a campaign for ALBA, a fictional mountain lodge. Tell one whole day by the lake, from dawn to night, in a 30-second video with no voices and melodic background music. Also make a Story, a portrait post and a square post for Instagram.
25 minFrom the request to the finished video, including reviewing every shot and redoing one. It combined one AI model for the images, another for the motion and another for the music.
02 / THE PIECES FOR INSTAGRAM
A 30-second video with no voices: six generated shots, melodic music and a line that only completes at the end. Turn on the sound.
