AutomotiveVIA
01 / THE BRIEF
Make someone imagine their next great drive.
THE CREATIVE DIRECTION
Golden light and pale architecture give the olive-silver car a warm, inviting setting. A short headline puts the next journey in view and invites people to discover VIA.
THE PROMPT
Create a campaign for VIA, a fictional car brand. Show an unbranded olive-silver crossover in front of cream Mediterranean architecture, in golden light. Make it feel like the beginning of a new journey. Make a Reel, a Story, a portrait post and a square post for Instagram.
02 / THE PIECES FOR INSTAGRAM
One idea, adapted to every format. The copy stays inside the safe zone, clear of Instagram’s buttons.
