Flowers & giftsFLORA
01 / THE BRIEF
Give someone a reason to send flowers today.
THE CREATIVE DIRECTION
Coral and pink flowers take the lead against a quiet cream background. A few emotional words connect the bouquet to what someone wants to say, followed by a simple invitation to choose one.
THE PROMPT
Create a campaign for FLORA, a fictional flower shop. Make a colorful bouquet the hero, with natural light and a warm, thoughtful mood. Add a short emotional headline. Make a Reel, a Story, a portrait post and a square post for Instagram.
02 / THE PIECES FOR INSTAGRAM
One idea, adapted to every format. The copy stays inside the safe zone, clear of Instagram’s buttons.
