Real estateCASA
01 / THE BRIEF
Help someone picture their life here.
THE CREATIVE DIRECTION
Natural light, warm wood and a view of the garden make the home feel open and welcoming. The message focuses on room for everyday life, with an invitation to explore CASA.
THE PROMPT
Create a campaign for CASA, a fictional real estate brand. Show a bright contemporary home with natural materials and greenery. Convey calm and a sense of possibility. Use a short headline that invites people to imagine living there. Make a Reel, a Story, a portrait post and a square post for Instagram.
02 / THE PIECES FOR INSTAGRAM
One idea, adapted to every format. The copy stays inside the safe zone, clear of Instagram’s buttons.
