AppsPINEALAPP
01 / THE BRIEF
Let someone see what a frequency sounds like.
THE CREATIVE DIRECTION
Sand, water and light in strict black and white, as the brand requires. A calm voice explains what the app does, with no promised results, and the captions follow every word.
THE PROMPT
Create a campaign for PinealApp, an app of live-mixed sound frequencies for focus, sleep, relaxation and movement. Show what a frequency looks like: sand, water and light moving with sound, in strict black and white. Make a 15-second Reel with a voice-over, plus one image for a Story, a portrait post and a square post for Instagram.
02 / THE PIECES FOR INSTAGRAM
A real campaign, made end to end in the Studio: generated video, voice-over and captions that follow every word. Turn on the sound.
